1. Collection and Use of Personal Data
Types of Information We Collect
Your billing and delivery address
Your e-mail address
Your phone (or mobile) number
Your credit/debit card number
Information on how you are using the Sites
Your purchase/return/exchange information
Product and Service Fulfillment
Fulfill and manage purchases, orders, payments, returns/exchanges, or requests for information, or to otherwise serve you.
Provide any requested services.
Administer sweepstakes and contests.
Deliver coupons, mobile coupons, newsletters, receipt messages, e-mails, and mobile messages.
Send marketing communications and other information regarding products, services and promotions.
Improve the effectiveness of the Sites, mobile experience, and marketing efforts.
Conduct research and analysis, including focus groups and surveys.
Perform other business activities as needed, or as described elsewhere in this policy.
To prevent fraudulent transactions, monitor against theft and otherwise protect our customers and our business.
To assist law enforcement and respond to subpoenas.
We maintain technical, administrative, physical, electronic and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard this information, the Sites use Transport Layer Security (TLS) where we collect personal and sensitive information. SSL encrypts your credit card number, name and address so only we are able to decode the information.
Please note that e-mail may not be encrypted and is not considered to be a secure means of transmitting credit card information. “Phishing” is a scam designed to steal your information. If you receive an e-mail that looks like it is from us asking you for certain information, do not respond. Though we might ask you your name, we will never request your password, credit card information or other information through e-mail.
Information About Children
We recognize the particular importance of protecting privacy where children are involved. We are committed to protecting children's privacy and we comply fully with the Children's Online Privacy Protection Act (COPPA). We will never knowingly request or collect personal information from any person under 16 years of age without prior verifiable parental consent. If we become aware that an individual is under the age of 16 and has submitted any information to us, for any purpose without prior verifiable parental consent, we will delete his or her information from our files.
We also ask customers to carefully review their accounts and immediately report any unexpected activity to us and their issuing bank or credit card company. We ask all our customers to take measures to help protect information in their online accounts, including the following:
Install the latest security updates and anti-virus software on your computer to help prevent malware and viruses.
Reset your e-mail account passwords frequently.
Use complex passwords or passphrases
Do not use the same password on more than one website.
Do not share your password with others.
Sign out/log off website sessions so that your session is closed and cannot be accessed by another user on the same computer, especially when using a public computer or terminal.
We do not sell or rent personally identifiable customer information to third parties; except, under limited circumstances outlined below, we may share information with third parties.
The Litfad Family
We share information we collect with the Litfad family, which includes all of our subsidiaries and affiliates. The Litfad family may use this information to offer you products and services that may be of interest to you.
We may share information with companies that provide support services to us (such as a printer, e-mail, mobile marketing, logistics, or data enhancement providers) or that help us market our products and services. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.
We may disclose information you provide to us when we believe disclosure is appropriate to comply with the law, including to meet national security or law enforcement requirements; to enforce or apply applicable terms and conditions and other agreements; or to protect the rights, property or safety of our company, our customers or others.
When You Direct Us
At your direction or request, we may share your information.
If some or all of our business assets are sold or transferred, we generally would transfer the corresponding information regarding our customers. We also may retain a copy of that customer information.
International Data Transfers
To the extent that we are deemed to transfer personal information cross-border, we rely on the following legal bases to transfer your information in accordance with legally-provided mechanisms to lawfully transfer data across borders:
Consent (where you have given consent)
Contract (where processing is necessary for the performance of a contract with you; for example, to process an online payment or deliver a purchased product)
reasonable steps to ensure that your personal data is accurate, complete, and
up to date. You have the right to access, correct, or delete the personal data
that we collect. You are also entitled to restrict or object, at any time, to
the further processing of your personal data. You have the right to receive
your personal data in a structured and standard format. You may lodge a
complaint with the competent data protection authority regarding the processing
of your personal data.
To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain.
You may Contact Us to exercise your rights. We will respond to your request in a reasonable timeframe, and in any event in less than 30 days.
If you do not wish to receive promotional e-mails from us, click here. You also have the ability to unsubscribe to promotional e-mails via the opt-out link included in each e-mail. It may take up to 10 business days before you stop receiving promotional e-mails.
Important Notices and Transactional E-mail
From time to time, we may send non-commercial electronic email messages with important information about us or the Sites to your email address.
We regularly send email order confirmations, email order updates and “leave a review” emails to you after you have submitted an order.
We may distribute mobile coupons and text messages to mobile devices of customers who have requested this information via an opt-in request. Customers will be able to opt out of a specific mobile messaging campaign.
The help function of your browser should contain instructions to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. If you set your computer to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of the Site features.
We participate in the Adobe Marketing Cloud Device Cooperative to better understand how you use certain websites and apps of ours across the various devices you use, and to deliver tailored promotions. Learn more about how Adobe does this and manage your preferences.
We may periodically change this Privacy Statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. We expect most such changes to be minor. Any non-material changes will take effect immediately upon posting of an updated Privacy Statement.
However, there may be cases where changes to the Privacy Statement may be more significant. In such cases, we will first provide a more prominent notice.
Your continued use of the our products and services after the effective date of the Privacy Statement means that you accept the revised Privacy Statement. If you do not agree to the revised Privacy Statement, please refrain from using our products or services and Contact Us to close any account you may have created.
Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices. We also use other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, for similar purposes. In this Cookie Statement, we refer to all of these technologies as "cookies."
Essential cookies: These cookies are strictly necessary to provide you with our websites and services and to enable essential features, such as providing shopping cart or live chart functionality. If you disable these cookies, we will not be able to fulfill your request.
Performance and functionality cookies: These cookies collect information about how you use our websites and services and allow us to remember the choices you make while browsing. The information these cookies collect allows us to optimize our websites and make them easier for you to use, and it does not personally identify you. If you disable or opt-out of these cookies, you may not be able to use certain features of our websites and services, and it may reduce the support or information that we can provide you.
Analytics and customization cookies: These cookies collect information we use in aggregate form to help us understand how our websites and services are being used and how effective our marketing campaigns are, and help us customize our websites. If you disable or opt-out of these cookies, you may not be able to use certain features of our websites and services, and it may reduce the support or information that we can provide you.
Advertising cookies: These cookies collect information about your browsing or shopping history and are used to make advertising messages more relevant to you. They perform functions like preventing the same advertisement from continuously reappearing, ensuring that advertisements are properly displayed, and in some cases selecting advertisements that are based on your interests. We may share this information with third parties to help create and deliver advertising personalized to you and your interests. If you disable or opt-out of these cookies, you may not be able to use certain features of our websites and services, and it may reduce the support or information that we can provide you.
Social networking cookies: These cookies are used to enable you to share pages and content on our websites and services through third-party social networking and other websites. These cookies may also be used for advertising purposes.
also encounter cookies on our websites that are placed by third parties. For
example, when you buy our products online, our e-commerce vendor may use
cookies and other technologies. We may also allow third parties to place
cookies on our websites to track information about your online activities
and/or across third-party sites or online services, including to send you
targeted advertisements based on that information, which may include the
remarketing of our products and services that you have viewed on our websites
and on third-party websites.
browser or device may offer settings that allow you to choose whether browser
cookies are set and to delete them. If you don’t change your browser settings
and continue to use our website, we will assume that you consent to us using
cookie and continuing to download cookies onto your device. If you choose to
disable cookies by changing your Browser Settings, our Website and its features
may not necessarily work in the same way or produce the same personalized
For more information about these controls and to update your cookie preferences, visit your browser "Preferences" or "Tools" menu. For further details on configuring Cookies in your browser, see the "Help" menu in the browser itself.